OMEN ESPORTS REPORT

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OMEN by HP is Hewlett Packard’s sub-brand for its elite PC gaming hardware. Seeking to align itself with the exploding esports scene, it partnered with creative agency Drum, Gamer Network, and Explosive Alan to develop a monthly live show featuring the cream of esports talent.

 
 

  • Acted as showrunner, including scripting, production and post

  • Broadcast six half-hour live episodes

  • Edited dozens of social highlight packages

  • Audience awareness increased from 15% to 25%

  • Winner of Brand Film Festival and Cannes Lions awards


 

Social Highlights

 
 
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Behind-the-scenes