CD PROJEKT RED
Wishing to create brand association between the highly anticipated Cyberpunk 2077 and PlayStation 4, Sony Computer Entertainment America recruited Explosive Alan to produce a four-part documentary about Polish studio CD Projekt Red.
FACTS & FIGURES
Four-episode documentary series
Dedicated teasers for social
Voiced by Doug ‘Geralt of Rivia’ Cockle
Over 4.5 million views globally
Successful Cyberpunk + PlayStation brand synergy