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How a candid approach to revealing your product will upsell without the hard sell.

 

 

Your customers have a wealth of product information at their fingertips, which means that those seemingly impulse e-commerce purchases are often powered by extensive research. 

 

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Sources (Google, Blueleadz)

THE RISE OF THE UNBOXING VIDEO

 

 

The humble unboxing video is the most unexpectedly compelling and successful genre of product video. Channels like Unbox Therapy attract close to 11 million highly engaged subscribers.

 

With the rise of the unboxing video, brands have had to move away from this…

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…and instead lean into videos like these:

 

Unboxings are particularly valuable for multi-SKU products.
For example, a ‘Collector’s Edition’ of a game will cost anywhere between 30%-60% more than the ‘standard’ alternative.

Unboxing videos help people to justify that additional spend, giving them a close-up,   multi-angle preview that shows them exactly why the greater cost is justified.

 

UNBOXING: THE EXPLOSIVE ALAN WAY

 
 

We approach unboxing videos with the same degree of passion and creativity we approach any of our productions, and treat each project as a challenge to redefine expectations of what a product unboxing can be. We’ll gladly devise multiple executions that aim to surprise and delight you.

 

HIGH-CONCEPT

Of the two broad approaches that we adopt, the high concept route is always our favoured option, because it inspires creativity and allows us to craft a unique brand narrative. 

 

GOLD & SILVER PS4 | FIRST UNBOXING

Execution
Precious metal-inspired consoles given a premium unboxing

Filmed at prestigious Savile Row tailor Gieves & Hawkes, this unboxing of two limited edition PlayStation 4s married the luxury colour schemes with suitably opulent surroundings. The focus is entirely on beautiful shots of the console and matching controllers, eschewing the traditional unboxing habit of showing mundane accessories like the plug or HDMI cable.

Results:

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(Cumulative Facebook & YouTube within first 72 hours)


PS4 PRO: THE WORLD'S FASTEST UNBOXING

Execution: 
Raw power explodes unboxing conventions

PlayStation 4 Pro is one of the world’s most powerful consoles. To reflect the incredible power residing within something as flimsy as a cardboard box, we depicted the console literally exploding out of its confines, the contents revealed in slow motion as they pinwheel through the air. Unboxings don’t come more spectacular than this.

Results:

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(Cumulative Facebook & YouTube within first 72 hours)


Farpoint

Execution:
An unboxing with a thrilling sci-fi story to tell

A virtual reality game set on a hostile alien planet demanded an unboxing video that immersed the viewer in an unfamiliar world. That world happened to be a quarry in Lanzarote, but with some post-production magic and a bespoke head-mounted camera setup, viewers were transported into the headspace of a space explorer discovering the special edition of Farpoint in a strange new land.

Results:

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(Cumulative Facebook & YouTube within first 72 hours)


TRADITIONAL

Some brands prefer to mimic the current wave of amateur unboxing videos, aiming to match their authenticity and candour. However, a greater production budget allows for superior production values, which means you can spice up a traditional unboxing in a variety of ways. Here are just three examples of how we’ve tackled it.

 
 EVENT  Make the most of the talent attending your big media event to reveal your product.

EVENT

Make the most of the talent attending your big media event to reveal your product.

 COMMUNITY  Community managers and influencers already have a great connection with your audience.

COMMUNITY

Community managers and influencers already have a great connection with your audience.

 STUDIO  Show off your collector's edition in the very place your product was created, by its creators.

STUDIO

Show off your collector's edition in the very place your product was created, by its creators.


SUMMARY

People want to make educated buying decisions, and unboxing videos are a brilliant way for them to know exactly what they’re getting. We specialise in creating entertaining, sharable unboxing videos, with innovative approaches designed to make a big impact, or with traditional unboxings that look a cut above. Either way, we’ll make sure that your product looks its absolute best, for an incredibly competitive price.

 

INTERESTED?

 
 
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