OMEN ESPORTS REPORT

 

OMEN by HP is Hewlett Packard’s sub-brand for its elite PC gaming hardware. Seeking to align itself with the exploding esports scene, it partnered with creative agency Drum, Gamer Network, and Explosive Alan to develop a monthly live show featuring the cream of esports talent.

 
 
 

FACTS & FIGURES

  • Winner of Brand Film Festival and Cannes Lions awards

  • Audience awareness increased from 15% to 25%

  • Broadcast six half-hour live episodes

  • Acted as showrunner, including scripting, production and post

  • Edited dozens of social highlight packages